[:nl][vc_row one_page_title="Instrumenten"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner][vc_column_inner css=".vc_custom_1450448740059{padding-top: 10px !important;padding-bottom: 10px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_column_text]
<p style="text-align: center;">Om optimaal resultaat te halen uit E-canvasser worden de volgende hulpmiddelen ingezet.</p>
[/vc_column_text][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #008acb;"><b><a href="#row-data-analyse">Data-analyse</a></b></span></h5>
[/vc_column_text][vc_single_image image="14783" alignment="center" style="vc_box_circle" link="#row-data-analyse"][vc_column_text]
<p style="text-align: center;">Interactieve kaarten zodat u kunt zien waar uw achterban zit, wie uw achterban is en welke communicatiestrategie u moet hanteren om succesvol te zijn.</p>
[/vc_column_text][ult_buttons btn_title="Lees meer" btn_link="url:%23row-data-analyse||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #0000ee;"><a href="#onlinetraining">Online Training</a></span></h5>
[/vc_column_text][vc_single_image image="14784" alignment="center" style="vc_box_circle" link="#onlinetraining"][vc_column_text]
<p style="text-align: center;">Een online platform om grote aantallen mensen te trainen succesvolle canvasgesprekken te voeren, zodat uw campagne aan succes wint.</p>
[/vc_column_text][ult_buttons btn_title="Lees meer" btn_link="url:%23onlinetraining||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #0000ee;"><a href="#Canvasapp">Canvas App</a></span></h5>
[/vc_column_text][vc_single_image image="14785" alignment="center" style="vc_box_circle" link="#Canvasapp"][vc_column_text]
<p style="text-align: center;">De kortste routes langs huizen om gesprekken met uw doelgroep te voeren en deze voor het vervolg van uw campagne te analyseren en gebruiken.</p>
[/vc_column_text][ult_buttons btn_title="Lees meer" btn_link="url:%23Canvasapp||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #008acb;"><b><a href="#dashboard">Dashboard</a>
</b></span></h5>
[/vc_column_text][vc_single_image image="14786" alignment="center" style="vc_box_circle" link="#dashboard"][vc_column_text]
<p style="text-align: center;">Het beheren van al uw strategische analyses en interactieve kaarten. Het aansturen van uw canvasteams en verwerken van alle inkomende data.</p>
[/vc_column_text][ult_buttons btn_title="Lees meer" btn_link="url:%23dashboard||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="row-data-analyse" css=".vc_custom_1450376442156{padding-top: 50px !important;}"][vc_column_inner css=".vc_custom_1450448527196{padding-top: 0px !important;padding-bottom: 0px !important;}"][ultimate_spacer height="80"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Data-Analyse" spacer="line_only" line_height="1" line_color="#00b29e"]
[/ultimate_heading][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][bsf-info-box icon="dfd-icon-map_marker" icon_size="32" icon_color="#00b29e" title="Postcodes"]

Niet op het niveau van 9.600 stembureaus maar op het niveau van 450.000 postcodes wordt bepaald waar uw achterban zit.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-businessman" icon_size="32" icon_color="#00b29e" title="Burger-DNA"]

Geen burgerschapstijlen maar burger-DNA. Op basis van statistisch relevante kenmerken bepalen wij de identiteit van uw achterban

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-map_way" icon_size="32" icon_color="#00b29e" title="Corrigeren of bevestigen?"]

Omdat winst en verlies van steun niet gelijkmatig gaat, wordt per buurt bepaald of u moet corrigeren of bevestigen

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-pie_chart_1" icon_size="32" icon_color="#00b29e" title="Aanvallen of verdedigen?"]

Per buurt wordt op basis van uw statistisch berekende concurrent bepaald of u moet aanvallen of verdedigen

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<p style="text-align: justify;">Als we de uitslagen van 9.600 stembureaus combineren met big data dan wordt via onze analyse op postcodeniveau (450.000 postcodes nauwkeurig) duidelijk waar de achterban van politieke partijen zit en waar burgers wonen die zich verbonden voelen met de samenleving. De achterban wordt niet uitgedrukt in clusters van 1.000 huishoudens, maar in clusters van 35 huishouden. Een hofje, flatgebouw, een straatkant of plein waar uw doelgroep woont binnen verder ‘vijandig’ gebied; het zijn voorbeelden van verborgen potentieel en kunnen het verschil maken tussen winnen en verliezen.</p>
<p style="text-align: justify;">Het bepalen waar een achterban zit op basis van burgerschapsstijlen of andere stereotyperingen is risicovol. Soms is er geen relatie tussen (kies)gedrag en een profiel. Soms verschillen burgerkenmerken van gebied tot gebied. Het leidt tot risicovolle of zelfs valse interpretaties en doelgroepselecties. Vanuit de doelgroep op basis van een statistische analyse de significante burgerkenmerken vaststellen, levert een relevant en scherp profiel van uw doelgroep op. Daar kunt u uw communicatiestrategie op funderen.</p>
<p style="text-align: justify;">'Een verkiezing winnen', 'de opkomst zien dalen', het zijn vaak binnen het werkgebied geen gelijkmatige trends. Een winst of verlies kan namelijk meerdere oorzaken hebben. Door een vingerafdruk te maken van uw succes in het werkgebied weet u waar uw steun groot is en waar deze klein is. Door deze in de tijd te zetten, wordt opwaartse druk (trendmatige winst) en neerwaartse druk (trendmatig verlies) zichtbaar gemaakt. Dit doen we niet op het onnauwkeurige stembureau-niveau, maar op het niveau van tegels van 500 x 500 meter. Op die manier weet u wat in het verleden heeft gewerkt en kunt u dit herhalen, wat negatief uitpakte weet u zodoende eveneens en kunt u herstellen of voorkomen in de toekomst.</p>
<p style="text-align: justify;">Winnen en verliezen is het mooiste als dat gaat als het waterpeil. Gelijkmatig. Op een dergelijke wijze verliezen, geeft kansen om te herstellen. Maar als er sprake is van desintegratie, dan is er een ander probleem. Desintegratie dwingt tot indringende strategiewijzigingen. Een dergelijke situatie mag niet genegeerd worden. Het ene verlies, is het andere niet. Wij maken graag voor u zichtbaar hoe u verliest.</p>
<p style="text-align: justify;">In het verwerven van steun van de burger staat u niet alleen. Uw tegenhanger is niet uw concurrent. De concurrent kan het beste statistisch worden vastgesteld. Op buurtniveau kan worden bepaald hoe u zich verhoudt tot deze statistische concurrent. Waar u kwetsbaar bent, kunt u gericht in de gaten houden of uw concurrent uw basis verder verzwakt. U kunt vervolgens bepalen of u moet aanvallen of juist verdedigen. Deze informatie heeft grote invloed op uw keuzes op inhoud, strategie en communicatie.</p>
<p style="text-align: justify;">Door de invloed die deelnemende partijen op elkaar hebben zichtbaar maken, begrijpt u hoe de deelnemende partijen zich tot elkaar verhouden. De stromen burgers die van partij wisselen, worden zichtbaar. Staat u alleen, of bevindt u zich in concurrerend gezelschap en waar bestaat dat gezelschap dan uit, zijn vragen die worden beantwoord.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_gallery interval="3" images="14860" img_size="large"][vc_gallery interval="3" images="14891" img_size="large"][vc_gallery interval="3" images="14888" img_size="large"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="onlinetraining"][vc_column_inner css=".vc_custom_1450448374869{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Online Training" spacer="line_only" line_height="1" line_color="#00b29e"]
[/ultimate_heading][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][bsf-info-box icon="dfd-icon-computer_network" icon_size="32" icon_color="#00b29e" title="Train online"]

Omdat een paar duizend canvassers niet in een zaaltje passen, traint en communiceert u kennis en vaardigheden online.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-brain_1" icon_size="32" icon_color="#00b29e" title="Veranderingsproces"]

Communicatie gaat niet over uw boodschap, maar over het managen van het veranderingsproces in het hoofd van de burger.

[/bsf-info-box][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]
<p style="text-align: justify;">Canvassers zijn uw ambassadeurs. Uw succes hangt van hun af. Daarbij is hun kennis en vaardigheden even belangrijk. Kennis wordt vaak overgebracht via websites en nieuwsbrieven. Vaardigheden worden getraind in zaaltjes. Dit is kostbaar, weinig efficiënt en bereikt niet iedereen, terwijl voortgang en beklijving uiterst onzeker zijn. Via een speciale e-canvas online leeromgeving worden zowel kennis en vaardigheden getraind, voortgang en deelname gemonitord en via <em>incentives</em> intrinsieke motivatie bij de canvassers om zich te bekwamen gestimuleerd.</p>
<p style="text-align: justify;">Gebruikelijke gesprekscripts om houvast voor canvasgesprekken te geven, blijken in de praktijk juist het tegenovergestelde te bewerkstelligen. Een succesvolle canvasser is in staat een veranderingsproces in het hoofd van de burger te bewerkstelligen. Door te bepalen waar de burger aan denkt, kunnen opeenvolgende strategieën worden geactiveerd, waardoor de burger zelf bij de gewenste uitkomst uitkomt. De strategieën om de burger de gewenste mentale stappen te laten zetten, worden gecombineerd met inhoudelijke ondergrond en via de e-canvas online leeromgeving getraind en onder handbereik gebracht via de canvas-app.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_gallery interval="3" images="14938" img_size="large"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="Canvasapp"][vc_column_inner css=".vc_custom_1450448419043{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Canvas App" spacer="line_only" line_height="1" line_color="#00b29e"]
[/ultimate_heading][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][bsf-info-box icon="dfd-icon-phone_wifi_1" icon_size="32" icon_color="#00b29e" title="Zichtbaar zijn"]

Niet waar het druk is, maar waar het beperkte geld, tijd en capaciteit een optimale impact heeft, is waar u zichtbaar bent

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-user_question" icon_size="32" icon_color="#00b29e" title="Referentiekader burger"]

Niet uw boodschap, maar door uw campagne af te stellen op het referentiekader van uw doelgroep wordt de inhoud relevant voor de burger.

[/bsf-info-box][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]
<p style="text-align: justify;">Voortbouwend op de postcodes waar uw achterban en verborgen potentieel is te vinden, wordt op basis van de beschikbare capaciteit de meest optimale routes gepland en via een speciale canvas-app uitgezet onder uw canvassers. De voortgang wordt bijgehouden. Inhoudelijke en demografische locatie-afhankelijke informatie om het werk van de canvasser te vergemakkelijken wordt gepresenteerd. Data wordt onderweg verzameld en centraal opgeslagen. Het centrale kantoor staat in direct contact met de canvassers en de canvassers met elkaar onderling.</p>
<p style="text-align: justify;">Heeft het canvassen een sterke offline beleving? In de moderne campagne-aanpak wordt offline gecombineerd met online canvassen. Een volledig ingericht dashboard helpt bij de online micro-targeting. Niet alleen wordt via de gebruikelijke social mediamonitor aangegeven wat trending is, ook alle bovenstaande data-verzamelingen worden geïntegreerd. Data van uzelf, de e-canvasser analyses, maar ook de terugkoppeling van canvasgesprekken via de canvas-app en de routes die worden gelopen. Dit alles real-time zodat u direct kunt anticiperen.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"]
[/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="dashboard"][vc_column_inner css=".vc_custom_1450448442336{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Dashboard" spacer="line_only" line_height="1" line_color="#00b29e"]
[/ultimate_heading][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][bsf-info-box icon="dfd-icon-clipboard" icon_size="32" icon_color="#00b29e" title="Evalueer"]

Structuur geeft richting, flexibiliteit en gelegenheid tot tussentijdse evaluatie.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-equalizer" icon_size="32" icon_color="#00b29e" title="Real-time bijsturen"]

Real-time bijsturen omdat het verschil tussen winnen en verliezen in de details zit.

[/bsf-info-box][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]
<p style="text-align: justify;">De kern van de strategische data-analyses zijn de interactieve online kaarten en bijbehorende grafieken. Deze zijn geïntegreerd in een overzichtelijk dashboard waar alle voor uw campagne relevante data grafisch wordt gepresenteerd. Omdat uw campagnedata niet los staat van uw organisatie kunnen koppelingen worden gemaakt met uw bestaande databasesystemen, zodat ook uw eigen data onderdeel wordt van de campagne.</p>
<p style="text-align: justify;">Alle data die tijdens de trainingen en het benaderen van uw doelgroep beschikbaar komen, worden real-time verwerkt en via het dashboard gepresenteerd. Niet alleen is zo precies op elk moment bekend hoe uw campagne ervoor staat, maar er is ook gelegenheid tot real-time bijsturing. Statische inflexibiliteit behoort daarmee tot het verleden. Fine-tuning van online en offline communicatie en inspelen op onverwachte gebeurtenissen, zoals uitval van canvassers komen onder handbereik.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"]
[/vc_column_inner][/vc_row_inner][ultimate_spacer height="130"][/vc_column][/vc_row][:en][vc_row one_page_title="Instrumenten"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner][vc_column_inner css=".vc_custom_1450448740059{padding-top: 10px !important;padding-bottom: 10px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_column_text]
<p style="text-align: center;">The following tools are used to achieve an optimal result from E-canvasser.</p>
[/vc_column_text][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #008acb;"><b><a href="#row-data-analyse">Data-analysis</a></b></span></h5>
[/vc_column_text][vc_single_image image="14783" alignment="center" style="vc_box_circle" link="#row-data-analyse"][vc_column_text]
<p style="text-align: center;">Interactive maps enable you to see where your constituents are located, who your constituents are, an which communication strategy you should use in order to be successful.</p>
[/vc_column_text][ult_buttons btn_title="Read more" btn_link="url:%23row-data-analyse||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #0000ee;"><a href="#onlinetraining">Online Training</a></span></h5>
[/vc_column_text][vc_single_image image="14784" alignment="center" style="vc_box_circle" link="#onlinetraining"][vc_column_text]
<p style="text-align: center;">An online platform to train large numbers of people to conduct successful canvas interviews, so that your campaign's success rate increases.</p>
[/vc_column_text][ult_buttons btn_title="Read more" btn_link="url:%23onlinetraining||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #0000ee;"><a href="#Canvasapp">Canvas App</a></span></h5>
[/vc_column_text][vc_single_image image="14785" alignment="center" style="vc_box_circle" link="#Canvasapp"][vc_column_text]
<p style="text-align: center;">Indicate the shortest routes to houses to have conversations with your target group and to subsequently analyze and use these for the next phase of your campaign.</p>
[/vc_column_text][ult_buttons btn_title="Read more" btn_link="url:%23Canvasapp||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][vc_column_inner width="1/4"][vc_column_text]
<h5 style="text-align: center;"><span style="color: #008acb;"><b><a href="#dashboard">Dashboard</a>
</b></span></h5>
[/vc_column_text][vc_single_image image="14786" alignment="center" style="vc_box_circle" link="#dashboard"][vc_column_text]
<p style="text-align: center;">The management of all your strategic analyses and interactive maps. Controlling of your canvas teams and processing of all incoming data.</p>
[/vc_column_text][ult_buttons btn_title="Read more" btn_link="url:%23dashboard||" btn_align="ubtn-center" btn_size="ubtn-block" btn_title_color="#ffffff" btn_bg_color="#008acb" btn_hover="ubtn-top-bg" btn_bg_color_hover="#ffffff" btn_title_color_hover="#008acb" icon="none" btn_icon_pos="ubtn-sep-icon-at-left"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="row-data-analyse" css=".vc_custom_1450376442156{padding-top: 50px !important;}"][vc_column_inner css=".vc_custom_1450448527196{padding-top: 0px !important;padding-bottom: 0px !important;}"][ultimate_spacer height="80"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Data-Analysis" spacer="line_only" line_height="1" line_color="#00b29e"]
[/ultimate_heading][vc_row_inner][vc_column_inner css=".vc_custom_1446642006676{padding-top: 5px !important;padding-bottom: 5px !important;}"]
[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/4"][bsf-info-box icon="dfd-icon-map_marker" icon_size="32" icon_color="#00b29e" title="Postal codes"]

The determination of the location of your constituents is not provided based on the level of 9,600 polling stations but on the level of 450,000 postal codes.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-businessman" icon_size="32" icon_color="#00b29e" title="Citizen DNA"]

Not citizen styles, but citizen DNA. We determine the identity of your constituents based on statistically relevant characteristics.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-map_way" icon_size="32" icon_color="#00b29e" title="Adjust or confirm?"]

As gain or loss of support does not occur evenly, it is determined per neighborhood whether you have to adjust or confirm.

[/bsf-info-box][ultimate_spacer height="10" height_on_tabs="5" height_on_mob="5"][bsf-info-box icon="dfd-icon-pie_chart_1" icon_size="32" icon_color="#00b29e" title="Attack or defend?"]

Based on your statistically calculated competition per neighborhood it is determined whether you should attack or defend.

[/bsf-info-box][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]
<p style="text-align: justify;">When we combine the results of 9,600 polling stations with big data, it becomes clear, via our analysis on a postal code level (based accurately on 450,000 postal codes), where the constituents of political parties are located and where citizens reside who feel connected to society. The constituents are not expressed in clusters of 1,000 households, but in clusters of 35 households. A courtyard, apartment building, one side of the street, or square where your target group resides in 'hostile' territory; these are examples of hidden potential and can make the difference between winning or losing.</p>
<p style="text-align: justify;">Determining where constituents are located based on styles of citizenship or other stereotyping is risky. Sometimes no relationship exists between (voting) behavior and a profile. This leads to risky or even false interpretations and target group selections. Determining the significant citizen characteristics from the target group based on a statistical analysis provides a relevant and sharp profile of your target group. You can base your communication strategy on this.</p>
<p style="text-align: justify;">‘Winning an election’, ‘seeing the turnout decrease’, are often not steady trends in the operating territory. That is, a gain or loss can have multiple causes. By making a fingerprint of your success in your operational territory you know where your support is significant and where it is small. By plotting this in time, the upward pressure (trending gain) and downward pressure (trending loss) are made visible. We do not calculate this on the inaccurate polling station level but on the grid level of 500 x 500 meters. This enables you to see what worked in the past and you can repeat this, you will therefore also know what provided a negative result and you will be able to make adjustments or prevent this from happening in the future.</p>
<p style="text-align: justify;">Winning and losing is most beautiful when it changes as the water level. Evenly. Losing in such a manner, provides opportunities to recover. However, if there is disintegration, then there is another problem. Disintegration forces one to make intrusive strategy changes. Such a situation may not be ignored. Not every loss is the same. We would gladly visualize your loss situation.</p>
<p style="text-align: justify;">You will not be on your own in the process of acquiring the support of citizens. Your opponent is not your competition. The competition can best be determined statistically. It can be determined on a neighborhood level how you compare to this statistical competitor. You can keep an eye on your competition in a focused manner in order to see if they are further weakening the basis of your already vulnerable areas. You can subsequently determine whether you should attack or rather defend. This information has a significant influence on your choices in regards to content, strategy, and communication.</p>
<p style="text-align: justify;">By making the influence that participating parties have on each other visible, you will understand how the participating parties relate to each other. The flow of citizens which switch parties becomes visible. Are you on your own, or are you in a competitive environment, and who are your competitors, are questions which will be answered.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_gallery interval="3" images="14860" img_size="large"][vc_gallery interval="3" images="14891" img_size="large"][vc_gallery interval="3" images="14888" img_size="large"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="onlinetraining"][vc_column_inner css=".vc_custom_1450448374869{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Online Training" spacer="line_only" line_height="1" line_color="#00b29e"]
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As several thousands of canvassers do not fit in a room, you train and communicate your knowledge and skills online.

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Communication is not about your message, but about managing the change process in the mind of the citizen.

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<p style="text-align: justify;">Canvassers are your ambassadors. Your success depends on them. Their knowledge and skills are equally important. Knowledge is often acquired via websites and newsletters. Skills are often trained in classrooms. This is expensive, not efficient, and does not reach everyone, while progress and having the knowledge stick are very uncertain matters. Via a special e-canvas online learning environment, both knowledge and skills are trained, progress and participation are monitored and canvassers are stimulated to become skilful via incentives in intrinsic motivation.</p>
<p style="text-align: justify;">Common conversation scripts, which provide guidance for canvas interviews, have proven to achieve the opposite in practice. A successful canvasser is able to initiate a change process in the mind of a citizen. By determining what a citizen is thinking about, subsequent strategies can be activated, causing the citizen to achieve the desired result on his/her own. The strategies used to have the citizen make the desired mental steps, are combined with a content-related context and are trained via the e-canvas online learning environment and made available the canvas-app.</p>
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/4"][vc_gallery interval="3" images="14938" img_size="large"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="Canvasapp"][vc_column_inner css=".vc_custom_1450448419043{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Canvas App" spacer="line_only" line_height="1" line_color="#00b29e"]
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You are visible where the limited money, time and capacity have an optimal impact and not where it is crowded.

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Fine-tuning your campaign, and not your message, to the frame of reference of your target group will make the content relevant to the citizen.

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<p style="text-align: justify;">Building on the concept of postal codes where your constituents and hidden potential can be found, a special canvas-app will be made available to your canvassers which plans the most optimal routes based on the available capacity. Progress is kept track of. Content and demographic location-dependent information which simplifies the work of the canvassers is presented. Data are collected on the way and stored centrally. The main office has direct contact with the canvassers and the canvassers have contact with each other.</p>
<p style="text-align: justify;">Does canvassing constitute a strong offline experience? In the modern campaign approach it combines offline with online canvassing. A complete designed dashboard helps with online micro-targeting. Trending is not only indicated via the usual social media monitor, but all abovementioned data collections are integrated in it. Your data, the e-canvasser analyses, including the provided feedback of canvas conversations via the canvas-app and the routes which were taken. This is all provided real-time enabling you to anticipate immediately.</p>
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[/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row one_page_title="Data-Analyse" anchor="onlintraining"][vc_column column_parallax="dfd-column-parallax"][vc_row_inner el_id="dashboard"][vc_column_inner css=".vc_custom_1450448442336{padding: 0px !important;}"][ultimate_spacer height="130"][/vc_column_inner][/vc_row_inner][ultimate_heading main_heading="Dashboard" spacer="line_only" line_height="1" line_color="#00b29e"]
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Structure provides direction, flexibility, and opportunity for intermediate evaluation.

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Real-time adjustments, as the difference between winning and losing depends on details.

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<p style="text-align: justify;">The core of strategic data analyses is the interactive online maps and the accompanying charts. These are integrated in a well-organized dashboard where all the relevant data for your campaign is presented graphically. As your campaign data is connected to your organization, links can be made with your existing database systems, so that your own data become part of the campaign.</p>
<p style="text-align: justify;">All data which become available during the training sessions and the approach of your target group are processed real-time and presented via the dashboard. Not only can you see exactly how your campaign is doing at any point in time, it is also possible to make real-time adjustments. Static inflexibility is now something of the past. Fine-tuning of online and offline communication and responding to unexpected events, such as absent canvassers are within reach.</p>
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